View All Articles

“Turn Around Don’t Drown” Program turns 10 years old in 2014

Turn around don't drown logoFlooding remains one of the top weather killers in the U.S., with the average number of annual fatalities totaling near 90. More than half of these fatalities are vehicle-related. The National Weather Service has been working to bring those numbers down and, for the past decade, has been doing so using its Turn Around Dont Drown campaign, which is dedicated to teaching the public about flood safety. Hector Guerrero, warning coordination meteorologist at the NWS?San Angelo, Texas, forecast office, began formulating a plan for a program to raise awareness of the dangers of driving or walking into flooded areas in the early 2000s. While Guerrero worked at the NWS forecast office in?Brownsville, Texas, he became concerned when hurricane evacuees from the Texas coast would relocate to the heart of Texas Flash Flood Alley. He was also aware of the dangers associated with flash floods having grown up in Austin, also part of Flash Flood Alley I wanted a catchy phrase along the lines of the fire-safety mantra “Stop, Drop and Roll, said Guerrero. After brainstorming with a group of firefighters from Harlingen, Texas, I chose Turn Around Dont Drown.ǡ

Guerrero worked with a team from NWS?Southern Region Headquarters?and together they partnered with the?Texas Division of Emergency Management, the?Federal Alliance for Safe Homes, and the?City of Fort Worth Fire Department.?NWS launched the Turn Around Dont Drown program in Texas in 2003. Once the phrase was officially trademarked by NOAA, the program made its national debut in 2004.

Since then, hundreds of permanent Turn Around Dont Drown signs have been established along roadways prone to flooding across the U.S. and the slogan has become an often repeated catchphrase in the media, classrooms and even the home. In addition to the NWS education materials, NWS partners also distribute resources bearing the phrase.

The 10th anniversary of the national campaign will be highlighted during?Flood Safety Awareness Week, March 16-22, 2014.

This entry was posted in Weather Articles and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Read More

Cloud Types

Looking at the clouds it may appear there are endless cloud types, however you may be surprised to know there are really only 4 core types.? From his Essay of the Modifications of Clouds (1803) Luke…

Read More

Hot Weather Survival Tips In Extreme Summer Heat

During hot weather in the extreme summer heat, keep informed by listening to local weather & news channels, monitor iAlert.com alert dashboard, and use common sense to protect yourself from the extreme summer heat.  Tips to…

Read More

How to Use the National Hurricane Center Cone Graphic

  The National Hurricane Center cone graphic shows the areas potentially being affected by the sustained winds of tropical storm force (in orange) and hurricane force (in red). The display is based on the wind radii…

Read More

Leave a Reply